Dawsons supporting the City of Culture 2021 bid

Dawsons backs Swansea’s bid to become UK City of Culture 2021

Dawsons estate agent is delighted to announce it is backing Swansea’s campaign to become UK City of Culture 2021.

Swansea is one of the five shortlisted cities for the UK City of Culture 2021 title, along with Coventry, Paisley, Sunderland and Stoke-on-Trent.

If successful, it will bring significant social and economic benefits to Swansea and the region. The current UK City of Culture, Hull, is estimated to enjoy an economic boost of at least £60 million whilst already having seen a £1billion boost in investment since being announced the winner of the title. We want Swansea to enjoy the same benefits or greater.

Dawsons is in full support of the bid and is calling on its clients and staff to join them in backing the bid. They are also backed in their support of 2021 by the companies they have joined up with on their newly-launched rewards card scheme.

The Dawsons card can be used in local companies such as: Exall & Jones, The Yankee Shop & Candles & Co., The Optimist, 57 Barbers, Mr Jones of Mumbles, ND John Wine Merchants, Café Play, The Rose Indianne, and The Clothes Clinic and many others soon to be confirmed.

Chris Hope, Senior Partner at Dawsons, said: “As a local Swansea-based company we would be delighted if we were to receive the UK City of Culture 2021 title as it would mean so much for the local economy bringing trade and tourism to our much-loved city.

“Whilst we have been working alongside other local companies in recent months with the launch of our reward card for all staff and customers providing discounts in local businesses, we have also collectively supported the bid with several joint promotional campaigns.”

The Swansea 2021 bid team includes Swansea Council, Welsh Government, Swansea University, University of Wales Trinity Saint David, Abertawe Bro Morgannwg Health Authority, Museums Wales, Tidal Lagoon, creative professionals, businesses and arts and cultural leaders. All are working together to ensure the outcomes in the Swansea bid for the Swansea people and economy are as strong as possible.

Leader of Swansea Council, Councillor Rob Stewart, said: “We are delighted to have Dawsons backing our bid for UK City of Culture 2021. We’re working hard to secure this status and its benefits for the city and region so having this type of support is vital.

“Winning UK City of Culture would be a fantastic opportunity for Swansea which would benefit everyone in the city. Hull’s UK City of Culture 2017 status has already seen a £1billion boost investment in the city – alongside pride, new jobs and improved reputation. This really does have the ability to transform Swansea forever.

“We need to show the judging panel that we need it, we want it and we can deliver it. Having the support of the city shows that, so we are urging everyone to get behind us by backing the bid.”

CAPTION: Jenny White, Channel Communications (Dawsons’ PR company), Nicola Greene, Fine & Country, Andrea Davies, Mumbles sales, Beth Evans, Fine & Country, Lauren Peschmann, Mumbles lettings, Naomi Webborn, Dawsons lettings coordinator, Catherine Williams, Candles & Co. and The Yankee Shop, and Jamie White, Channel Communications.

 

Dawsons receiving their award - Sue Perkins, Dawsons Senior Partner Chris Hope, Dawsons Director of Sales Joanne Summerfield-Talbot, Dawsons Director of Lettings Rickey Purdy and Relocation Agent Network’s Managing Director Richard Tucker

Dawsons named again as best agent in south Wales region by Relocation Agent Network

Dawsons estate agent has picked up the Relocation Agent Network’s prestigious 2017 Best Agent South Wales Regional Award at the Network’s recent Awards Dinner.

It is the second year running Dawsons have been named best agent in South Wales.

The dinner at the Park Plaza Riverbank Hotel, London and hosted by comedian and TV presenter Sue Perkins, who announced Dawsons’ award win.

“We are delighted to be named as the region’s best Relocation Agent Network estate agent. This award truly demonstrates the fantastic team we have here at Dawsons and shows our customers that we are one of the area’s leading estate agents,” said Dawsons’ Senior Partner Chris Hope.

The annual prize gives the winning Network member the title of ‘Best Agent in the South Wales Region’ and is awarded on a number of criteria measuring the agent’s overall contribution to Relocation Agent Network, their ability to achieve customer satisfaction and a proven record of helping relocating buyers move in and out of the area.

Richard Tucker, Relocation Agent Network’s Managing Director said, “Congratulations to all the team at Dawsons. They were awarded this accolade because of their outstanding customer service, innovative business initiatives and commitment to our Network principles.”

CAPTION: L-R Sue Perkins, Dawsons Senior Partner Chris Hope, Dawsons Director of Sales Joanne Summerfield-Talbot, Dawsons Director of Lettings Rickey Purdy and Relocation Agent Network’s Managing Director Richard Tucker

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Customer satisfaction of Fine & Country outlets close to 100%

Fine & Country, of which Dawsons, Swansea, is an outlet, says it has a customer satisfaction rate which is up by almost 1% to nearly 99%.

Property Industry Eye is reporting that almost all (98.96%) of people surveyed who had used Fine & Country in the past would recommend their services to family and friends.

It has also increased its target audience brand awareness to 47.79%, a rise of 8% since April 2016.

Word of mouth also showed up as a powerful tool for the company, with 23% of respondents hearing about Fine & Country from family and friends.

Tom Hope of Fine & Country, Swansea completely supports the recent survey findings.

“Selling clients who look for the highest quality of property marketing and customer service, realise after a conversation with F&C, that there is no better company who can put together ‘local knowledge and expertise’ along with a proven UK and international specific marketing approach, to reach the widest audience,” said Tom.

“There is no better offering than being the ‘go to person’ when looking for that special and specific home, whether selling or buying.

“The vast majority of our clients instruct F&C as we are known as agents who market ‘individual’ properties and attract buyers who are looking for something very special.”

The new results mean that almost half of Fine & Country’s demographic is now aware of the brand.

The survey also shows that 87% of people who invited the agency to value their home chose to instruct Fine & Country.

The rise in brand awareness comes after a year of advertising on multi-channel platforms, including in print, online and TV.

The brand regularly advertises agents’ properties in national newspapers including The Times, Sunday Times and Telegraph.

The survey was run on SurveyMonkey and targeted adults aged over 35 who are in Fine & Country’s target demographic of home owners who earn over £50,000.

Relocation Agent Network

DAWSONS LOOKS FORWARD TO NATIONAL ESTATE AGENCY CONFERENCE AND EXHIBITION

The Dawsons team will soon be heading to London for the Relocation Agent Network (RAN) National Conference and Exhibition. Taking place on 17 November, estate agents from across England, Scotland and Wales will attend the business Conference and evening Awards Dinner. The event is exclusively for Relocation Agent Network members  and is a great opportunity to find out the very latest industry best practices and innovations.

Taking place at the Park Plaza Riverbank Hotel, the Conference will welcome keynote speakers including; top business consultant and former Managing Director of Robert Half International, Jeff Grout; Hamish Taylor, founder of the Skills Exchange Network, which enables organisations to achieve innovations by looking outside their industry; and economist, Roger Martin-Fagg.

This year’s official Conference Mobile App gives delegates the chance to network with one another in the lead up to the event. On the day, the App will allow delegates to take part in live polling during Conference sessions. Designed to enhance the ‘delegate experience’ these interactive sessions will produce results shown instantly on stage, providing real insight into how attending Relocation Agent Network members, like Dawsons, view key industry topics.

How does OUR Network membership help YOU? 
We have been specially selected to join Relocation Agent Network, who chose us to be the area’s Local Expert. To gain a Network invitation, estate agents must lead their local market in quality of service, local knowledge and professionalism.

Through its affiliation with Cartus, the premier provider of global relocation services, Relocation Agent Network members help Cartus move relocating families in and out of areas across England, Scotland and Wales. This offers Dawsons customers an additional channel of buyer when selling their property. Network members can also help their customers through the ‘Referral Network’, which helps those relocating, by referring them to a fellow Relocation Agent Network member in the area they are moving to.

This year’s National Conference ends with a black tie evening Awards Dinner, hosted by well-known comedian and TV presenter, Sue Perkins. We can’t wait to meet up with our fellow members to celebrate the successes of 2017.