Category Archives: Heart of Swansea Loyalty Card

Ricky and Russell Swansea Bid 2

Leading estate agent teams up with Swansea BID to unlock savings in the heart of the city

Photo Caption: L to R Russell Greenslade CEO BIDS and Ricky Purdy Director of Residential Lettings, Dawsons

To extend their ethos for delivering independent solutions, Dawsons has collaborated with the Swansea Business Improvement District (BID) team to promote the city’s loyalty card scheme.

The independently owned estate agent, who is celebrating 25 years of trading this year, will be working with Swansea BID to ensure individuals across South Wales have access to the latest and greatest money saving offers. The new city centre loyalty card, courtesy of the Big Heart of Swansea, delivers savings in shopping, health and beauty, food and drink, home, and leisure. Current offers include free hot pod yoga sessions and discounts on everything from beauty treatments to butchered meat and shoe repairs.

“We are delighted to have one of Swansea’s best known estate agents supporting the city centre and the loyalty card concept, which is an important sales promotion for all BID members and rewards the general public for shopping in the city centre,” said Russell Greenslade, CEO of Swansea BID.

Swansea BID is one of only five BIDs in Wales and aims to make the city centre a bustling hub where people can shop, visit, stay and socialise.

Ricky Purdy, Director of Residential Lettings, and Joanne Summerfield-Talbot, Director of Residential Sales, added, “We feel this is a great opportunity to engage with local businesses and the community we live in by spreading the word about the Big Heart of Swansea Loyalty Card. Dawsons’ Sales and Rentals branches will be distributing the loyalty card to all their clients to ensure that they don’t miss out on some great savings, whether it be a saving on a night out, something new for the home or a well-deserved pamper day. Our offices have also been selected by Swansea BID as registration and card collection points for the public not just our current or possible clients.”

To find out more about the city centre loyalty card, please visit