You might think that December is when the property market goes into hibernation but figures over the past three years prove Boxing Day is the busiest day of the year.
Boxing Day last year saw one popular property portal receive more than 25 million page views, exploding the myth that home buyers, sellers, landlords or tenants wait until spring. Zoopla, the leading portal in South Wales, also saw one property receive more than 8,000 views on Boxing Day alone, proving even more this is a time to access the Dawsons Property portal.
And to cater for that increase in interest Dawsons Property is prepared for this year’s post-Christmas Day rush and have a bumper database of quality properties ready for customers to browse online come Boxing Day.
“With the rise in digital traffic, interest in the property market around Boxing Day has been growing year on year. With the advent of online portals and market leading websites, the way we search for property has changed dramatically,” said Dawsons Director of Residential Lettings, Ricky Purdy.
“Think about it: the Christmas break is a time when Mr and Mrs Jones will have a lot more time together, time they will likely use to browse online for potential properties to view in the New Year, and if your property isn’t on the market, or is waiting to be marketed in the New Year, they won’t see it”.
“What better time of the year for all to put their feet up with a glass of Sherry and mince pie, to see what’s available on the market and to kick-start their search before many many still do in early January.
“Historically, this is also a time of year where there is less property on the market so as a landlord or seller, your competition levels are lower.
“If you’re not a Dawsons client yet, why not give our website a whirl this Boxing Day, search through our numerous properties new to market being launched this weekend and make sure you don’t miss out on this advantageous time to find that perfect property you are looking for in 2018.”
You may also be asking the question: ‘is it worth waiting until spring to sell?’ the simple answer is no. If your decision has been made, the sooner you put your property on the market the better. Gone are the days when the seasons impact on the property market.
Surely the smart move is to put yours on the market now, giving your property the added advantage over the spring competition, when buyers are in abundance, meaning you are very likely to achieve more for your property. Contact us online to ‘Request a Valuation’, it really is as easy as that.